May 8, 2023

Everything You Need to Know About Programmatic Job Advertising for Staffing Firms

Jan Jedlinski

Jan is the co-founder & CEO of Candidately.

Have you heard about programmatic hiring? It's one of the trendiest subjects in the business, and analysts predict that it will continue to gain traction. However, what does programmatic recruitment advertising actually include and how can it benefit you? In this quick guide, we'll explain all you needed to know about programmatic staffing agency recruitment advertising.

What is Programmatic Job Advertising?

Programmatic recruitment advertising refers to the purchase, placement, and optimization of employment advertisements using recruiting technology as opposed to human labor. It’s considered a useful form of job sourcing. Programmatic recruitment advertising basically ensures that the correct candidates view your job post at the right time on the right sites. Big data, personalized job advertisements, real-time bidding, and campaign optimisation are all used to achieve this.

Why is Programmatic Job Advertising Useful for Staffing Companies?

According to our research with Talent Tech Labs, 61% of teams have some kind of programmatic advertising tool in place. Of the companies surveyed, approximately 53.6% have noted average effectiveness and ROI with programmatic advertising tools, with 20.3% noting good returns and 13% noting excellent effectiveness and ROI. 

Basically, this kind of programmatic advertising gets rid of wasteful procedures and extra expenses while automatically posting your adverts on a variety of pertinent websites to find the best talent. Additionally, it quickly and affordably decides which recruiting ads to acquire. Traditional recruitment advertising's wasteful processes and expenditures are eliminated by programmatic recruiting. You may thus say good-bye to managing many job ad vendors, compiling data from various sources, waiting for outcomes, and spending money on websites that won't assist you in achieving your objective.

How Staffing Companies Can Get Started

Now that we've established the advantages of programmatic advertising, let's look at how a hiring agency may benefit from it.

To begin with, understand your market. Investigate what is involved to determine what is involved. Take the time to familiarize yourself with the numerous new concepts and words you will come across as a marketer stepping into a new field of advertising.

Create your programmatic advertising goals at this point. As with everything in digital marketing, having clear goals from the beginning is crucial. To do this, you should make use of the available data to identify the kind of advertising awareness you want and to create an efficient plan that will enable you to identify both short- and long-term objectives.

Keep in mind that programmatic recruiting advertising should be approached humanely. Even though programmatic advertising depends on robots and algorithms, it still has a human element. While some platforms provide technological platforms that let you handle your programmatic buying operations, others offer completely or partially managed services.

The next step is to assign knowledgeable marketers to plan, manage, and optimize your purchasing. In order to achieve maximum performance, you must ultimately discover the ideal balance between automation and wise human involvement.

How was our guide to programmatic recruitment advertising? Tell us your thoughts in the comments.

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