The staffing industry has been facing a major transformation in recent years, with a shift towards digitalization and the need for better marketing strategies. Jason Mathews and Jared Hummel discuss the growth of Heitmeyer, which grew by 400% in the last 3 years.
Jason Mathews, CEO of Heitmeyer, talks about how Heitmeyer grew almost 400% in just three years by being selective about the verticals they served and the solutions they provided. He emphasizes the importance of taking things one step at a time and not trying to tackle everything at once. Heitmeyer's approach was to first focus on building a strong brand and then expand into other areas.
Jared Hummel, CEO of Parqa, talks about the need for marketing operations in the staffing industry. He says that the industry has not yet figured out how to effectively use tools such as Cube19 and Bullhorn automation, and that the solution lies in combining good data, good technology, and good marketing. Jared emphasizes that automation should not be seen as sketchy, but rather as a way to provide a better experience for clients and candidates by adding value at all times.
Jared and Jason both talk about the importance of building omnichannel solutions that bring together all the different channels, such as websites, social media, and others, and measure the results. They believe that the forward-thinking staffing firms will be the ones that are able to successfully blend these three elements together to achieve scalability without having to bring on more people.
In conclusion, the recording provides valuable insights into the growth and success of Heitmeyer, and the need for the staffing industry to embrace digital transformation and marketing operations. If you have any questions or want to connect with Jason or Jared, you can connect with them on LinkedIn. They are happy to be a resource for the industry and are dedicated to helping companies grow and succeed.