Generation Z, born between 1997 and 2012, is the first digitally native generation. They prioritize technology, work-life balance, flexible working conditions, and communication preferences. Companies need to adapt their technology and processes to attract and retain Gen Z talent.


Key Insights


Generation Z, born between 1997 and 2012, is the first 100% digitally native generation. They have grown up with technology and have high expectations for it.

Gen Z makes up a significant portion of the workforce, with expectations to make up about 30% of the workforce by 2030. This means businesses need to adapt to their needs and preferences.

Technology expectation is a top concern for Gen Z, with 72% stating they would leave a job if the technology is not up to their expectations. Employers need to invest in efficient and effective technology to retain and attract Gen Z talent. 

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Work-life balance is highly valued by Gen Z, and flexible working conditions are important to them. Companies need to offer flexibility in schedules and remote work options to accommodate this generation's preferences. 

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Effective communication is key when working with Gen Z. They prefer communication via text and expect daily interactions with their boss. Employers should adapt their communication strategies to meet these preferences and ensure regular feedback.

Mobile accessibility is crucial for Gen Z. They rely heavily on smartphones and expect technology to be seamless and easily accessible from their devices. Businesses should optimize their technology and processes for mobile to attract and retain Gen Z talent.

Reducing barriers to entry and embracing technology can help prevent burnout and employee turnover. By investing in efficient technology and processes, companies can create a more positive and productive work environment for Gen Z and other generations. 

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